How celebrities turn alcohol brands into “beer companies”
While most alcohol brands focus on their beer brands, a growing number of craft spirits manufacturers are also focusing on non-beer products. This is largely due to the growing importance of health, premium products, and moderation among young drinkers. As a result, these brands are shifting their marketing strategies and repositioning themselves as “beverage companies.”
Many of today’s famous artists enjoy drinking alcohol. Some of them have even created their own spirit brands. These entrepreneurial stars are making a killing with their own liquor brands. Nina Dobrev is one of those stars. She created a wine brand in collaboration with Juliaanne Hough. Several global drinks companies pay high prices for successful entrepreneurs who can develop an alcohol brand. And if you’re thinking of selling your own brand, don’t forget to consider how the social media power of the internet can help boost sales.
Alcohol marketing is becoming increasingly digital and relies on interactive experiences to compete with other major retailers. Brands can use videos and interactive experiences to highlight key attributes of their products. Creating engaging stories about the brand’s history and values will help your brand stand out on a crowded shelf. Whether or not you sell alcohol, it’s important to build a strong relationship with your consumers. A successful alcohol brand will focus on great customer service and value.
Alcohol brands are finding creative ways to connect with consumers through social media. Some are collaborating with creators of popular cocktails or hosting giveaways to reward influential followers. Others are addressing specific occasions such as St. Patrick’s Day, and leveraging the power of social media to create an emotional connection with their fans. While branded marketing efforts are not foolproof, social media campaigns are a great way to generate engagement. And with the power of social media, brands can create engaging campaigns that drive sales.
Creative mixology is one of the best ways for alcohol brands to engage drinkers and capture their imagination. Creative mixology presents new ways to enjoy their drinks. Brands can take advantage of the latest trends by creating drinks for particular occasions and season. Look at Pinterest for ideas on how to make a cocktail. Then, add a perfect garnish and inspire consumers to dress up and enjoy their drink. And, if the ingredients are recognizable, the brand can use them to their advantage.
Celebrities respond to criticism of alcohol
Celebrities also have their own alcohol brands. Some are more successful than others. These celebrities have all represented a particular moment in time. While some have more fame than others, they all spoke about the power of hip-hop in selling products and making brands relevant. Whether it’s vodka or tequila, celebrities are stepping up to the plate to make alcohol brands relevant. If you’re wondering what celebrities have to do with alcohol brands, it’s time to check them out. You’ll be glad you did.
In 2014, Austin Beerworks was the most popular alcohol brand on Twitter. It had the highest engagement rate on the platform, and was among the top ten overall brands. Its second-most-engagement tweet challenged the myth that low-wage jobs are difficult to fill. Austin Beerworks responded to feedback and engaged with their fans. These brands are doing great things on social media and should learn from their examples. They’ll be sure to follow their lead.